We are digitalizing the
Insurance Industry

The Design Thinking approach allows us to create innovative solutions. People-centric methods, the use of creative spaces and an iterative process that is based on feedback and learning, all create added value with and for the users of our solutions. That is how we help our customers in the insurance industry inspire their policyholders.

Machine learning helps us access new fields of application for our software and improve existing solutions. We investigate and use corresponding technologies as the basis for doing so.

Applications that are based on a cloud native architecture are designed to take perfect advantage of all benefits the cloud has to offer. Cloud services, such as those offered by major hyperscalers, play a key role here. They provide all resources required for the application being developed, allowing the application to be easily installed and operated in a cloud environment.

Mobile applications are making up an increasingly large part of software development. To develop attractive applications, we employ new technologies and concepts, such as progressive web apps, for example.

We have known for ages that software solution development is not an isolated process. The rise of agile approaches like scrum have brought business and development closer together. With the DevOps approach, we are taking this a step further:  The integration of operations and a high degree of automation for standardized processes, such as code integration, testing and release management facilitate shorter feedback loops on new features and reduce the risks involved in each deployment (in live operation).

New, innovative technologies are changing the working world. Robotic process automation (RPA) is one of these technologies. RPA allows repetitive, rule-based processes and tasks that used to be performed manually to be automated using digital software robots. Our holistic “Cognitive & Robotic Process Automation” approach combines artificial intelligence with RPA and business process management (BPM) and our customers love our well-devised automation solutions. We analyze the potential of these innovative technologies and show how companies can benefit from them. 

In conjunction with the SAP Solution Manager, SAP migration tools and msg FIT, we are able to pave the way for a transition to SAP S/4HANA and make it easier for decision makers to commit to the transition.

Within that context, we structure, organize and manage the plan for transitioning from SAP ECC to a central SAP S/4HANA application landscape for our customers. Our experts are also happy to advise on and support each step in the transformation process design, from analysis to sandbox migrations and execution - all backed by our decades of experience with insurance processes.

Experience management (XM) is one of the biggest trends at the moment. This is not just about customer needs (CX – Customer Experience), but about the employee experience as well (EX – Employee Experience). Our goal is to recognize and understand the needs of an insurer’s target groups and then, more importantly, successfully meet those needs in an efficient and effective way. This allows us to help our customers keep employees and customers happy now and into the future.

Key aspects in sales include not just generating new business, but customer management, up-selling and customer loyalty or even customer recovery.

At msg systems ag, we take a flexible approach to framework changes caused by digitalization, new customer behavior and the re-regulation of sales and performance management, and effectively implement these requirements within customer projects. We work to provide our customers with new, hybrid sales strategies and drive the creation of sales partner platforms.

When it comes to the touchpoints of sales and communication channels, we pay special attention to meeting customer requests while also taking the needs of sales into consideration.